DUTCH TRADITION TURNS INTO GLOBAL TREND
As one of the densest and flattest countries in the world, Holland has a long tradition of using bikes for transportation means. Even the royal family rides them. The bicycle has been the Dutch vehicle of choice since the 19th century and they have been leading experts ever since. An increase in traffic and soaring fuel prices has driven the rest of the world to discover the advantages of going around town by bike. In New York alone commuting by bike went up 34% from 2007 to 2008 and 170 miles of new bike lanes were created1. Sales of bicycles in Australia have outstripped cars for nine years with about 1.5 million bikes sold each year. Last year more than one million bikes were imported into the country. Despite the financial crisis, new bike shops have been springing up in major cities over the past 12 months, all feeding an industry which is estimated to be worth about $1 billion a year. But whilst pro-cyclists are being catered for, bike innovations have not kept up with the particular needs of the urban cyclist. Creating a stylish, comfortable, urban-proof bike became VANMOOF’s challenge – and this is the result.

THE ULTIMATE URBAN WAY TO MOVE
An urban bike has it tough. Outside in any weather, it is used daily and can be a vulnerable victim of vandalism. Moreover, it is a lifestyle object that needs to make the modern guy look good, and feel great, whilst sailing past the over-crowded buses. VANMOOF was drafted with a focus on functionality and because of that became an outstandingly slick design product. “We were inspired by the good old-fashion Dutch bike”, explains the 28-year old Dutch designer Sjoerd Smit, “we stripped the bike from whims that can only break or cause frustration and added innovation and style”. The result is a bike smooth enough to fit any image, yet so functional it makes travelling around the urban landscape sheer pleasure. It is the bike to be seen on, the car of the future.

DESIGN FEATURES
The VANMOOF has a striking aluminum rust-free frame with a highly advanced solar powered LED light system built inside its tubes. Flashing on automatically when dark, these indestructible lights are the same ones used for airport landing strips. Also chargeable with a telephone adapter, they are strong, effective and vandal-proof. With three gear speeds, the bike is lightweight, making it easy to lift and fast to ride. The back-pedal coaster brake is great for the city, no more loose hanging cables and it is a safe and easy way to make a powerful stop. The sleek, broad handlebars and classic leather seat top-off the smooth, no-nonsense look of this ultimate urban commuter tool. And all this for the friendly starting price of $898, single speed.

VANMOOF AUSTRALIA
VANMOOF Australia is an energetic young company with one goal: helping Australians move around their cities quickly, easily and in style. With direct access to Dutch bicycle experience and assets, VANMOOF Australia has the knowledge and passion to improve cycling in the urban environment, and make sure people look good doing it. VANMOOF is currently available in Sydney, Brisbane, Melbourne, Canberra and Adelaide.
For media enquiries contact Meindert Wolfraad on 0449880008 or at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it u or Lucy Howkins on 0425333631 or at
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it . More information please visit www.vanmoof.com.au .

1 The New York Times, Riding the IT factor, David Colman, April 15, 2009
2 The Courier Mail, Cycling hits top gear as Aussie riders help propel economic cycle, Melissa Ketchell, January 8, 2010
*Winner of the 2009 Euro Bike Best Urban Bicycle in the World http://www.vanmoof.com/eurobike.php and

Most Innovative Design in Europe Awards http://www.designmanagementeurope.com/site/index.php